2021 AMI Online Salon

The Science of Neural Communication

Project Detail

  • Entrant Name:  Katherine Knack
  • Other Contributors: Michael Astrachan
    Katherine Knack
  • Client:Neuralink
  • Copyright: Neuralink, 2020
  • Medium/software used:Autodesk Maya, ZBrush, Adobe After Effects, Adobe Premiere
  • Final presentation format:Created for website and planetarium presentation
  • Primary Audience:General public and investors

Project Description

The Science of Neural Communication video was created for Neuralink to demystify the science involved in the electrical signals within the human brain. To intrigue and educate investors and the general public, the video would be displayed on their website, as well as reformatted to play on the walls of a planetarium at their launch event. The goal was to create an accessible and accurate video of how neurons communicate and how that communication turns into human action; for example, moving a mouse cursor. With that foundation, the story expands to the promising idea of what recording that neural communication could mean. The challenge was balancing the exciting complexity of brain signaling while maintaining the elegant simplicity of the message to show a skeptical viewer that Neuralink’s technology is not magic, but rooted in science.