2021 AMI Online Salon

Inari Seed Revolution

Project Detail

  • Entrant Name:  David Ehlert
  • Other Contributors:  Jared Travnicek, Inessa Stanishevskaya
  • Client: Inari
  • Copyright: Inari Agriculture, Inc, 2020
  • Medium/software used: C4D, After Effects, Adobe Illustrator
  • Final presentation format: Innovation Day video (plus website)
  • Primary Audience: Investors, future collaborators + team members, general public

Project Description

It all begins with an Inari seed. Telling the world the story of a new area of technology with a fresh approach to agriculture was the overall vision for Inari. By thoughtfully directing curated live footage with custom 3D animation, this video successfully communicated Inari’s mission that the seed revolution is now. As the cornerstone for Inari’s inaugural Innovation Day, the video showcased Inari’s vision to address climate change and disrupt agriculture’s environmental impact. The KPI for the video was that the audience should gain a solid understanding of Inari’s “precision plant breeding” and want to learn more.