2021 AMI Online Salon

The Plight of the Pangolin

Project Details

  • Entrant Name:  Naomi Robson
  • Client: Dr. Jodie Jenkinson
  • Copyright: Naomi Robson, 2020
  • Medium/software used: Photoshop, Illustrator, Tableau, Procreate, Excel
  • Final presentation format: Magazine pull-out
  • Primary Audience: Educated lay audience

Project Description

Pangolins are the world’s most trafficked animal, with 200,000 trafficked each year. Eight species of pangolins exist, all of which are either vulnerable to or at critical risk of extinction. The risk faced by these different species is related to their proximity to the greatest importers of pangolin products, China and Vietnam. With pangolins becoming increasingly rare in Asia, demand has shifted to Africa. The goal of this illustration is to give a layperson an overview of the pangolin’s plight, the context that it is occurring, and inspire the viewer on how/where they can help. It introduces pangolins, their importance to the environment, the poaching that they face, the patterns in demand, the social context behind their demand and poaching, and the effectiveness of scales medicinally.