2021 AMI Online Salon

Project Details

  • Entrant Name:  Alison Burke
  • Client: The New England Journal of Medicine
  • Copyright: © Massachusetts Medical Society, 2020
  • Medium/software used: Adobe Photoshop and Adobe Illustrator
  • Final presentation format: Print and online
  • Primary Audience: General physician audience


Project Description

The intended purpose of this ‘Graphic Perspective’ article was to create a style and format for a new article type in the NEJM Perspective section of the journal, which aims to tell a physicians’ personal stories effectively. Special attention was paid to layout, color, line style, box style, and atmosphere. A minimal color palette with a hand-drawn ink and wash style were used to convey the emotions expressed by the narrator. The illustrations for each panel back-informed the text and the whole story was created collaboratively between the author (narrator) and the illustrator.