2021 AMI Online Salon

Damon Ultima System

Project Detail

  • Entrant Name:  Justin Klein
  • Other Contributors: Justin Klein, CMI
  • Client:Ormco
  • Copyright: Mito Pop, 2021
  • Medium/software used:C4D, Adobe AfterEffects
  • Final presentation format:MP4
  • Primary Audience:Orthodontists and patients

Project Description

The Damon Ultima System was released in February 2021, promising faster treatment due to its unique bracket and wire design. Mito Pop was tasked with visually demonstrating their value proposition with dynamic high fidelity 3D graphics that brought the product to life for professional audiences and partners. The challenge was to demonstrate the industry’s first unique bracket and rounded-wire design’s micro-forces to move and align teeth with precision faster than conventional orthodontic bracket systems. We addressed the challenge by creating a very slick animation that was presented in keynote presentations with the ability to use high value graphic assets for web and print collateral.