2021 AMI Online Salon

Project Details

  • Entrant Name:  Jason Sharpe
  • Other Contributors:  Eddy Xuan, Stephanie Lepage
  • Client: Ortho Clinical Diagnostics
  • Copyright: Ortho Clinical Diagnostics, 2020
  • Medium/software used: Autodesk Maya, Adobe AfterEffects, Adobe Illustrator
  • Final presentation format: Powerpoint slides
  • Primary Audience: Laboratory managers

Project Description

With COVID-19 on the rise, our client jumped into action, creating 2 high-performance SARS-CoV-2 antibody assays for their VITROS diagnostics platform. They needed concise visuals showing the mechanism underlying SARS-CoV-2 infection to explain how specific detection of S1 antibodies contributes to the superior performance and utility of VITROS assays in assessing protective immunity. Our client had a diverse audience, from lab managers to CEOs to politicians’ and wanted to avoid being too dense with their communication material. We developed a visual style that balances scientific accuracy with clarity. The molecular structures were based on multiple published data and updated as new information emerged. We chose a level of detail that makes it easy to tell molecules apart, omitting details extraneous to our audience. With the color palette and lighting, we created an ominous feel to highlight the virus as the “villain”, in contrast to the vibrantly colored “hero” protective antibody.