2021 AMI Online Salon

Adaptive’s COVID-19 T-cell Platform

Project Detail

  • Entrant Name:  David Ehlert
  • Other Contributors:  Inessa Stanishevskaya, Dani Bergey
  • Client: Adaptive Biotechnologies
  • Copyright: Adaptive Biotechnologies, 2020
  • Medium/software used: C4D, After Effects, Adobe Illustrator
  • Final presentation format: Website video
  • Primary Audience: General science community  (researchers, HCPs), general public

Project Description

The challenge involved creating an animation that dealt with a rapidly evolving, scientific, and open-source platform that Adaptive was releasing to help identify COVID-19 infected individuals. Due to the precipitous nature of the pandemic, the animation had to evolve on a weekly basis as new information about the platform came out from Adaptive. We first approached this challenge by creating the animation in chapters ‘“ so that known information could be released immediately, but at the end of it, all the chapters ultimately told a cohesive story. The overall story intended to educate a wide variety of audiences about how the COVID-19 virus is processed by immune cells in the body, how the T-cell response is generated, and why the T-cell response is of interest as a diagnostic for a global population.