Program By Day:
 :: Tuesday, July 19
 :: Wednesday, July 20
 :: Thursday, July 21
 :: Friday, July 22
 :: Saturday, July 23

Program at a Glance:
 :: Map of Baltimore
 :: Program Book
 :: Program Grid
 :: Workshop Grid
 :: JHU Armstrong Grid

Other Info:
 :: Live Webcast
 :: Tech Showcase
 :: Person-to-Person
 :: Vesalian Scholars
 :: Tremont Floorplans
 :: Armstrong Map
 :: CEU Info




AMI HQ
201 E. Main Street
Suite 1405
Lexington, KY 40507
USA

p :: 1-866-393-4AMI
e :: hq@ami.org



Program details will be posted in May. A PDF of the program book will be available for download in June.


Salon Hanging
Location: Tremont Hotel, Edinburgh, Mirror and Doric Rooms
8:00 a.m. - 5:00 p.m.
Board of Governors Meeting
Location: Tremont Hotel, Veterans Rooms
1:00 p.m. - 6:00 p.m.
Salon Judging
Location: Tremont Hotel, Edinburgh, Mirror and Doric Rooms
8:00 a.m. - 5:00 p.m.
Workshops
Locations: Maryland Institute College of Art and Schuler School of Fine Arts
8:00 a.m. - 5:00 p.m.
Salon Opening and Breakfast
Location: Tremont Hotel, Edinburgh, Mirror and Doric Rooms
8:00 a.m. - 9:15 a.m.
BREAK -- 9:15 a.m. - 9:30 a.m.

Presidential Welcome and Address
Professionalization: reflecting on our past, analyzing our growth and envisioning our future
Linda Wilson-Pauwels, AOCA, BScAAM, MEd, EdD
Location: Tremont Hotel, Corinthian Room
9:45 a.m. - 10:30 a.m.
Business: .075 CEUs
Description: In her address to welcome attendees to the 66th annual meeting of the AMI and the 100th year celebration of our profession, Linda Wilson-Pauwels will reflect on the steps involved in the process of professionalization and how these steps relate to our future growth.


Dr. Linda Wilson-Pauwels is a Professor and former Director of Biomedical Communications, Department of Biology, University of Toronto Mississauga. Linda is the 2008 recipient of the AMI's Brödel Award for Excellence in Education. She is the first co-author of Cranial Nerves, PMPH.

Plenary 1
Visual Clarity for the World: Art Direction at National Geographic
Keynote Speaker: Juan Velasco
Location: Tremont Hotel, Corinthian Room
10:30 a.m. - 11:30 a.m.
Art : 0.10 CEUs


Description: The presentation will demonstrate the challenges and successes of creating award-winning visual stories for a broad, international audience. The Art Department of National Geographic is a multidisciplinary team creating information graphics, geographic and thematic cartography, scientific visualization, historical paintings, and anatomically accurate three-dimensional reconstructions of extinct creatures. National Geographic spends months producing original research and working with experts and consultants to achieve the most up-to-date and rigorous visualizations. We pour through tens of thousands of data points in spreadsheets and databases to find the visual story behind the numbers. We painstakingly build every layer of muscle in a reconstructed body to obtain the right proportions. We hire satellite companies to redirect their eye on the sky and take the image of a hot spot in the world because it was almost right but not quite. We consult with ornithologists about the shape of an almost invisible bird in the background of a historical painting. The quest for perfection never ends. The presentation will take a look at the process of creating art, maps and graphics in the magazine, from rough pencil sketches to sophisticated final renderings.

Information graphics grasp concepts and synthesize information into clear, transformative learning experiences. We combine journalism, art and design to turn on the light for our readers and illuminate difficult concepts. The goal of National Geographic as a non-for profit organization is to inspire people to care about the planet and to promote the conservation of our cultural, historical, and natural resources.


Juan Velasco has been the Art Director of National Geographic magazine since 2008. He manages the Graphics and Cartographic departments, as well as freelance illustration. Previously, Juan worked as a graphics artist for El Mundo (Spain) and as the Graphics Art Director for The New York Times. In 2002, he founded his own consulting company, 5W Infographics, based in New York City and Madrid. Juan has won close to a hundred Society for News Design and Malofiej awards, as well as awards from Society of Publication Design and the American Institute of Graphic Arts. He was also a Pulitzer Prize finalist in 2001 as part of a team of writers and visual journalists for The New York Times. As a consultant, Juan has helped to restructure graphics departments and newsrooms around the world, including Le Monde in Paris and Puls Biznesu in Warsaw. He is an instructor for the "Show, Don't Tell" infographics workshop, part the SND-e Malofiej conference in the University of Pamplona, and a visiting teacher for the University of Hong Kong.

BREAK -- 11:30 a.m. - 11:45 a.m.

Plenary 2
Science and Aesthetics of Biology Through a Microscope
Brödel Memorial Lecture: Drew Berry
Location: Tremont Hotel, Corinthian Room
11:45 a.m. - 12:45 p.m.
Biomedical: 0.10 CEUs


Description: Drew Berry is a biomedical animator whose scientifically accurate and aesthetically rich visualizations reveal the microscopic world inside our bodies to a wide range of audiences. Trained as a cell biologist at the University of Melbourne, Drew Berry brings a rigorous scientific approach to each project, immersing himself in the relevant research in structural biology, biochemistry, and genetics to ensure that the most current data are represented.

In three-dimensional renderings of such key biological concepts as cell death, tumor growth, and the packaging of DNA, Drew Berry captures the details of molecular shape, scale, behaviour, and dynamics in striking form. His groundbreaking animations of the intricate biochemistry of DNA replication, translation, and transcription demonstrates these multifaceted processes in ways that enlighten both scientists and the scientifically curious. In these and many other projects in progress, Drew Berry synthesizes data across a variety of fields and presents them in engaging and lucid animations that both inspire a sense of wonder and enhance understanding of biological systems. Drew Berry received BSc and MSc degrees from the University of Melbourne. His animations have appeared in exhibitions and multimedia programs at such venues as the Museum of Modern Art (New York), the Guggenheim Museum, the Royal Institute of Great Britain, and the University of Geneva. In 2010 he received a MacArthur Fellowship "Genius Award".
Annual Business Lunch
Location: Tremont Hotel, Edinburgh,Corinthian Room
12:45 p.m. - 2:15 p.m.

AMI First-Timers Luncheon
Instructors: Megan E. B. Foldenauer, MA, CMI and Emily Shaw, MA, CMI, EMT-B
Presenter: Andrew Swift
Location: Tremont Hotel, Chapter Room
12:45 p.m. - 2:15 p.m.
Cost: FREE
no CEUs
No size limit

Description: This workshop is intended for students, new AMI members, and all other individuals who are attending the AMI meeting for their first time. The session will introduce newcomers to each other, the AMI, the Annual Meeting, AMI Headquarters, the AMI Board of Governors, and much more. Attendees of this workshop can expect to gain a sense of appreciation for the AMI and how it can facilitate advancement in a medical illustrator's career. Several AMI member guest speakers will visit and discuss some of their reasons for becoming involved in the AMI. Featured "keynote" speakers will give presentations on their careers as medical illustrators, showing pieces from their student and professional portfolios, while giving insight into their development as professional artists.
Megan E. B. Foldenauer, MA, CMI is a 2002 graduate of The Johns Hopkins University School of Medicine's Department of Art as Applied to Medicine, a 1998 graduate from The School of the Art Institute of Chicago (with a focus on scientific illustration/drawing), and has run her own scientific illustration studio, Megalo-Media Illustration, for 8 years. She is also a fine artist with over 10 years exhibiting experience and is a recipient of several teaching awards including the Outstanding Supplemental Instruction Leader of the Year (in Anatomy) at Eastern Michigan University. She remains an anatomy nut, audiophile, genealogist, and a die-hard Cubs fan as she makes her way through her PhD in Anatomy and Cell Biology at Wayne State University, School of Medicine in Detroit, MI. She is also a 2011 candidate for the AMI's Board of Governors.


Emily Shaw, MA, CMI, EMT-B, is a certified medical illustrator having graduated in 2003 from the The Johns Hopkins University School of Medicine's Department of Art as Applied to Medicine. While at Hopkins she was awarded a Vesalius Trust Alan W. Cole scholarship for a 3D animation of trypanosome KDNA replication. Her fine arts experience was acquired at Maryland Institute College of Art where she earned a BFA with a focus on painting and art history. Since 2003, Emily has been sole proprietor of the company, Illustrating Medicine, and has produced work for clients such as Wilmer Eye Institute, Johns Hopkins, National Institutes of Health, Johnson & Johnson, Lippincott, Williams, & Wilkins, Women's Magazine, Journal of Bone and Joint Surgery, Quality Medical Publishing, Laerdal Medical Corporation, MedStar Health, and GBMC. She holds a position as manager of the MedStar SiTEL Clinical Simulation Center providing simulation-based continuing education to Baltimore-area hospital staff. Emily volunteers as an Emergency Medical Technician for a local fire department and is currently pursuing an AAS degree in Emergency Medicine including certification as an EMT-Paramedic. Outside of work, she enjoys ice hockey, roller derby, and motherhood.


Andrew Swift, CMI, FAMI is the sole proprietor of Swift Illustration and Chief Creative Director with iso-FORM. Andrew earned his MS in medical illustration from the Medical College of Georgia in 1999. Following graduation, Andrew worked as an assistant professor at MCG with a joint appointment in the Department of Medical Illustration and the Department of Surgery, Section of Neurosurgery. Andrew was an associate professor with the Medical Illustration Graduate Program from 2000 until 2010. Andrew has been a Professional Member of the Association of Medical Illustrators since 2000, and was recognized as a Certified Medical Illustrator in 2002. Andrew's illustration work has won numerous awards including the Ralph Sweet Member's Choice Award that he has won 3 times.

Concurrent 1
Lighting Strategies for Small Object Photography
Norm Barker
Location: Tremont Hotel
2:15 p.m. - 3:15 p.m.
Art: 0.10 CEUs


Description: Illustrators and animators often make reference photographs for their projects. The camera is an essential gadget in the artist's toolbox. Often this is done with a quick capture using a point-and-shoot camera, with disappointing results. Time is money and with the proper equipment documenting objects for reference can be quick and cost effective, with publication quality results. This presentation reviews some of the latest cameras and lighting equipment as well as software that can make the job easier with superior results. Many visual examples are given in this practical talk that stresses quality of light and accurate color.


Norm Barker is an associate professor of Pathology and Art as Applied to Medicine at the Johns Hopkins University, School of Medicine. He is Director of Pathology Photography and Graphics Laboratory at Johns Hopkins School of Medicine. A graduate of The Maryland Institute College of Art, he also holds a MS from The Johns Hopkins University in education as well as a MA from The University of Baltimore in publications design. He specializes in photomicroscopy and macro photography. He is a fellow of the Biocommunications Association and his work appears in textbooks, journals, and museums worldwide. His photographs are in the permanent collections of more than forty museums including The Smithsonian, The George Eastman House, The American Museum of Natural History, The Nelson-Atkins Museum, and The Science Museum in London. He is currently collaborating on a book entitled "The Eye of The Beholder: Exploring The Aesthetics of Medicine".

Concurrent 2
Archiving illustration: exploring - and making - collective history
Panel discussion; Nicholas Woolridge - Moderator
With Kim Sawchuk and Nancy Marrelli
Location: Tremont Hotel
2:15 p.m. - 3:15 p.m.
Business: 0.10 CEUs


Description: A series of presentations from a cross-disciplinary research team who are currently involved in the creation of a digital archive of the original images from Grant's Atlas of Anatomy. This atlas is significant in the history of anatomical teaching in North America, as it emerged during World War II to fill the gap left by an embargo of German anatomical books. It brought a new pedagogic approach, emphasizing a regional, image-centric, approach to teaching anatomy. The work so far has revealed the extraordinary depth of the corpus of over 900 illustrations, and the impressive work of the small group of women illustrators in developing a consistent and sophisticated visual approach.

People in our discipline may be generally unaware of modern archiving practices and standards. The presenters will address the nature of the preservation process: what comprises an archive, what standards are used to ensure maximum retention of useful information, how can the information be made accessible and useful, what are the intellectual property issues involved in archive development, and how can we all prepare our own materials - and what should those materials be - for deposition in an archive.


Nicholas Woolridge received his Bachelor of Fine Arts degree in 1985 from Mount Allison University with a major in photography and a minor in painting. In 1991 he graduated from the University of Toronto with a Bachelor of Science in Biomedical Communications. In 1996 he received his MSc from the Institute of Medical Science at the University of Toronto. The topic of his thesis was the development and formative evaluation of a semi-immersive clinical simulation for medical students, which had been funded by SPAR Aerospace. He is currently a tenured Associate Professor in and director of Biomedical Communications. He conducts research in the development of digital media as instruments of biomedical research, teaching, and patient assistance. He is the co-author of Anatomy 300/303 Interactive Lab Companion, as well as co-author (with Jason Sharpe and Charles Lumsden) of the recent book In Silico: 3D Animation and Simulation of Cell Biology with Maya and MEL.


Kim Sawchuk is a Professor in the Department of Communication Studies, Concordia University. Dr. Sawchuk's writings on the history and politics of the body have included a number of collaborative co-edited collections with artists and researchers including Sampling the Wireless Spectrum (2010); Used/GOODs (2009); Embodiment (Vienna, 2007); Wild Science: Reading Feminism, Medicine, and the Media (Routledge, 2000) and When Pain Strikes (University of Minnesota, 1999). Sawchuk is the Principal Investigator for Illustrating Medicine: Grant's An Atlas of Anatomy, a collaborative research project, with the Graduate Program in Biomedical Communications (BMC) University of Toronto, which is creating a searchable digital archive of a large corpus of original drawings done for some of the first anatomical textbooks, exemplifying the regional approach to gross anatomy, published in North America. The drawings at the core of this pilot project reside at the BMC. The research component of the project examines the shift from systems anatomy to regional, or topographical anatomy, which created new modalities of movement through corporeal space for surgeons and pathologists. Articles on this project have appeared (with Nina Czegledy) in The International Journal of Art and Society (2010). Forthcoming have been accepted in Body and Society (2011), and the Journal of Visual Communications (with Nicholas Woolridge and Jodi Jenkinson, 2011). For the past six years, Sawchuk has been the Editor of the Canadian Journal of Communication and the co-editor of wi: journal of mobile media.


Nancy Marrelli was for 28 years the Director of Archives at Concordia University in Montreal; she retired in 2010, but remains an active Archivist Emeritus. Nancy actively participates in professional activities with many archival associations in Canada, the US, and internationally, working and publishing in English and French particularly in the areas of archival preservation, copyright, and audiovisual archives. She has been a speaker at a wide variety of workshops and conferences. She is the chair of the Canadian archival community copyright committee. She chairs an International Council of Archives Archival Solidarity Committee that aims to co-ordinate foreign assistance efforts in the international archives community for developing communities and communities in transition. She has worked with a number of dance organizations to address their audiovisual archival needs. In addition to professional publications Nancy has published on Montreal history, including most recently: Stepping Out; the Golden Age of Montreal Nightclubs, 2004; Building Concordia: Concordia University As Seen Through Its Buildings/L'Universite' Concordia 'a travers l'historique de ses batiments, 2004; Montre'al Photo Album: Photographs from Montre'al Archives/Montre'al: Un album de photos; Photographies provenant de de'pots d'archives montre'alais; and she co-edited edited The Scots of Montreal; A Pictorial Album, 2005. Nancy and her partner, Simon Dardick, are the owners and publishers of the Montreal publishing house Ve'hicule Press for which she also does editorial work. Nancy lives in a late Victorian limestone house in downtown Montreal. For fun she loves to travel, cook, garden, and hunt for antique dishes, linens, and lace.

BREAK -- 3:15 p.m. - 3:30 p.m.

Concurrent 3
The Schuler School of Fine Arts:
The Old Masters are Alive and Well
Hans Guerin
Location: Tremont Hotel
3:30 p.m. - 4:30 p.m.
Art 0.1 CEUs
Description: Since 1959, the Schuler School of Fine Arts in Baltimore, Maryland has been training students in the methods and techniques of the Old Masters. The goal of the Schuler School has been, and continues to be, to assure that future generations of artists receive the wisdom of the past while acquiring the creative freedom that only the mastery of traditional skills can provide. Drawing is stressed as the foundation for the study of painting and sculpture, and emphasis is placed on the mastery of the technical aspects of each discipline. Continuing in the tradition of Jacques Maroger, students at Schuler are trained to grind powdered pigments with the black oil that the student has prepared; make Maroger medium; prepare painting surfaces; make molds and cast sculpture, etc. The classes taught at the Schuler School train the artist in the perfection of their craft while teaching them the interrelationships of the various disciplines.


Born in Frankfurt, Germany in 1978, Hans Paul Guerin is the sixth generation of artists in his family. His maternal grandparents, Hans and Ann Didusch Schuler, founded the Schuler School of Fine Arts, and his mother, Francesca Schuler Guerin, is the present director of the Schuler School. After receiving a bachelor's degree from Salisbury University in 2000, Hans enrolled in the Schuler School of Fine Arts to continue his family legacy, graduating in 2005. Through the School's curriculum, Hans has become proficient in sculpture, oil painting, watercolor, and drawing. In addition to his own work as a fine artist, Hans assists the school as their framer, instructor, and technical assistant. He has conducted workshops in various media and teaches privately as well. His work has shown in various gallery shows and fundraisers throughout the United States. Through his family's artistic legacy, Hans' has a unique connection to medical illustration. His great grandfather, James F. Didusch was the first student of Max Broedel in the Department of Art As Applied to Medicine at Johns Hopkins, graduating in 1911. Hans' great-uncle, William P. Didusch was also a student of Max Broedel's. Both men went on to spend their entire careers as medical illustrators in the fields of embryology and urology, respectively and established themselves as icons in the history of medical illustration.

Concurrent 4
Combining Flash + XML at New England Journal of Medicine
Daniel Müller
Location: Tremont Hotel
3:30 p.m. - 4:30 p.m.
Art: 0.10 CEUs


Description: The Adobe Flash Platform, including Flash and Flex, is the industry-leading authoring software environment used to create engaging and complex web experiences and web applications. With the release of ActionScript 3, Flash introduced a new system based on the ECMAScript standard to handle XML data. This opened the doors for developers to create, in a very simple and efficient way, Flash applications that are truly dynamic and easily customizable.

The New England Journal of Medicine has been using the power of Flash technology combined with XML data for the past 3 years. Two primary ways of using XML have emerged in our production work. The first one is the use of XML to dynamically customize and change Flash templates such as video, audio, and slideshow applications. This usage not only decreases production time, but also allows for a larger number of people to create content by directly editing XML files without any knowledge of Flash and ActionScript. The second way is to use Flash and its powerful visual editing tools and resources to visualize large and complex sets of XML data (datasets that are very difficult to visualize in traditional static forms) successfully in a interactive form.


This presentation will show several examples of how the journal has used Flash together with XML and demonstrate the benefits of this technology.


Daniel Müller has been working at The New England Journal of Medicine since 2004 as a medical illustrator. Currently his title is Interactive Medical Media Designer and he develops all sorts of interactive modules for the web version of the Journal and creates medical illustrations for different types of journal-related content.

Concurrent 5
The Use of Augmented Reality in Medical Visualization
Kevin Millar & Yan Fossat
Location: Tremont Hotel
3:30 p.m. - 4:30 p.m.
Biomed: 0.10 CEUs.


Description: Augmented reality (AR) is changing the way in which we see the world. It can provide new information about our surroundings, or make passive images into interactive tools. These visualizations present a new way to engage and educate a medical audience. With the help of AR, physicians can train using virtual procedures, medical students can brush up on their anatomy, and healthcare professionals can be educated on disease progression in ways that we previously never available. This session will provide an overview of AR, including how it was developed and works. Common examples will be used to help familiarize the audience with this new technology, and then discuss the benefits and limitations of using AR. The presenters will explain how AR is becoming an important part of medical visualization, including a case study and demonstrations of some recent projects developed at InViVo that use this exciting technology.

Kevin Millar is the Director of Medical Animation for InViVo Communications Inc. located in Toronto, Canada. During the past eleven years at InViVo, Kevin has been involved in the direction and creation of award-winning medical artwork, animations, surgical videos, and patient education materials. In 2007, he received certification from the Board of Medical Illustrators.


Yan Fossat is the Vice President, Creative, at InViVo Communications Inc. in Toronto, Canada. A graduate of the CEDAV School of Photography in Nice, France, he also holds a video-editing diploma from the University of Nice, Sophia-Antipolis. Yan spent four years as a medical photographer for the University of Nice, Sophia-Antipolis, where he founded and managed the digital imaging section in its biochemistry centre. For the past 16 years, Yan has directed multimedia and interactive projects at InViVo, from both a creative and implementation perspective.

BREAK -- 4:30 p.m. - 4:45 p.m.

Plenary 3
Vesalius Trust Scholars Session
www.vesaliustrust.org
Jennifer E. Fairman, MA, CMI, FAMI - Moderator
Location: Tremont Hotel, Corinthian Room
4:45 p.m. - 5:45 p.m.
Biomed: 0.10 CEUs


Description: The Vesalius Trust for Visual Communication in the Health Sciences is proud to host this Vesalian Scholars' Session devoted to student research in the areas of medical illustration and biomedical communication. The Trust is pleased to have awarded significant financial grants this year in support of these student projects, and we welcome each of the student presenters. In addition, we congratulate every VesaliusTrust grant applicant, and we wish all of this year's biocommunication graduates success,10 of whom will present the research done as part of their graduate studies:

:: Jodi Chapman
Johns Hopkins University

Alan Cole Scholar
Educational Gaming: Creating an Effective 3D Video Game to Teach Human Genetics and Carcinogenesis to High School Students


:: Joshua Bird
Georgia Health Sciences University

Research Grant Recipient
Developmental origins of the eye


:: Enid Hajderi
University of Toronto

Vesalian Scholar
3D Interactive Foot: Educating Allied Health Professionals in the Interdisciplinary Assessment of Diabetic Foot Pathology


:: Joyce Hui
University of Toronto

Vesalian Scholar
Perpetual pain: nerve growth factor and its role in rheumatoid arthritic pain


:: Sayaka Isowa
University of Illinois at Chicago

Vesalian Scholar
3D Form and Motion Reconstruction of a Digging Raptor with Emphasis on Forelimb Range of Motion and Digging


:: Bona Kim
Johns Hopkins University

Inez Demonet Scholar & Research Grant Recipient
Medical Illustrations and the iPad: A New Approach to Education for Pancreatic Cancer


:: Beatrice Lau
University of Toronto

Research Grant Recipient
A three-dimensional animated visualization of the growth and development of the human craniofacial skeleton from birth to adulthood


:: Adam Pellerite
Johns Hopkins University

Vesalian Scholar
Visualizing Immune Responses to SIV Infection in Natural and Non-Natural Primate Hosts through a Multi-Platform Educational Module


:: Tara Rose
Johns Hopkins University

Research Grant Recipient
Face to Face: Applying Facial Analysis Principles to 3D Models of Recipients and Donors to Create Physician Education Materials to Improve Outcomes for Face Transplantation


:: Bricelyn Strauch
Johns Hopkins University

Research Grant Recipient
Silent Aspiration Visualization: An Interactive 3D Model Comparing Normal vs. Abnormal Deglutition Based on Diagnostic Imaging and Motion Tracking Technology



These award recipients will describe their research goals, problem-solving techniques and general methodology, including the use of traditional and innovative, computer-based techniques. Attendees will gain keen insight into the clinical, biomedical, and instructional design research currently being undertaken by medical illustration students in North America.




The Vesalius Trust Student Poster Session will follow in the Marble Room in the same location as the Vesalius Trust Auction. Please click here for important information on participating in the Poster Session



Vesalius Trust Auction & Student Poster Session
Vesalius Trust for Visual Communication in the Health Sciences
www.vesaliustrust.org
Location: Tremont Hotel, Marble Room
5:45 p.m. - 7:30 p.m.
Please click here for important information on participating in the Poster Session


As the AMI celebrates the beginnings of medical illustration, the Vesalius Trust looks back also and celebrates one of the most memorable first live auction events. Many years ago, in Norfolk, Virginia, Alan Cole, Carol Donner and Jack Desley were seated together during an AMI banquet and started doodling - on the tablecloth! The hotel staff were not amused and Peggy Henry offered to buy the tablecloth and offered it to Don Biggerstaff for the upcoming live auction. The doodling was highly prized and the bidding was fast and furious with ever increasing dollar amounts offered to own the prize, in fact the result was shared custody between the two last bidders. Much fun was had by all, creating, admiring and sharing procession of the prized linen.


We look back to that treasured memory and hope to recreate the collaborative process and creativity of that event at the Vesalius Trust event on Thursday, July 21st. This year, six captains have been volunteered to lead six teams in creating their own tablecloth. All are invited to join a team, each team will pay a fee of $500 to participate and each team member is encouraged to obtain sponsors prior to the event, the team with the highest pre-competition sponsorship amount will win a special prize. All the materials will be provided by the Vesalius Trust, the teams bring their plan to create the best tablecloth design in the time allotted that evening (approximately one hour). The teams can solicit voting dollars to win the prize of best tablecloth that evening - another team prize will be awarded for this honor. At the end of the evening, the actual tablecloths will be auctioned off for a lucky winner to take home as a cherished linen.


Keep checking the Vesalius Trust web site at www.vesaliustrust.org for more details on joining a team and sponsoring a team, or download information here in PDF format.


Here are the details on joining a team and sponsoring a team:


The overall view: This year's auction will have some of the same elements as in years gone by, as well as an exciting new aspect. Here is a list of the things happening during the auction time slot:

  1. Silent Auction Starts
  2. A message from Marcia Hartsock updating progress on the Medical Illustration Collection at the Lloyd Museum
  3. Table Cloth Illustration Begins
  4. Cast Your Vote (money) for the Best Tablecloth
  5. Live Auction of Special Items
  6. Presentation of Special Tablecloth Awards
  7. Auction of the Tablecloths
Team Preparation and Captains:
  1. Bill Andrews
  2. Jill Rhead
  3. Sue Seif
  4. David Mazierski
  5. David Cheney
  6. Bill Westwood
Feel free to join any team! You should build your team using any means that you can think of. This will certainly include long standing medical illustration friends, but we also encourage you to solicit new members and students into your group to help facilitate a larger group as well as new and exciting ideas. Once you have a comfortable number on your team, you may wish to come up with a co-captain and other positions to make sure that you are well prepared for the event. You may also wish to have a team name, team colors, team logo/shirt/flag, or any other team-building element of surprise. Teams can create elements that may be used for assistance during the actual tablecloth drawing period PRIOR to the meeting. These elements may include; designs, sketches, templates and/or stencils. All actual tablecloth creations will take place during the auction, any pre-fabricated stick-on, iron-on, pinning or pasting of any pre-made materials will not be permitted. All approved drawing materials will be supplied by the Vesalius Trust. No outside drawing materials will be permitted.


Entry Fees: As a team, you are required to generate a minimum entry fee of $500.00, a donation to the Vesalius Trust. Now, all that means is that if there are 20 persons on your team, each member will give $25.00 towards the entry fee. There are no limits on the number of team members, so the more the merrier - and the less cost for all involved! Use any means necessary to add persons to your team.


Team Sponsorship: Also new this year is Team Sponsorship. Tell your team members to talk to their friends and family and let them know what they are doing for medical illustration education. It's like donating for somebody to run/walk for the cure - only here they are donating to their favorite medical illustrator to support medical illustration educational efforts. A website for online donations will be set up for easy payment and tracking. Details will be given to each team as the specifics are finalized. The team coming to the auction with the highest sponsorship dollar amount will get a one-of-a-kind prize!


Drawing Materials: All drawing materials and approved tablecloths will be supplied by the Vesalius Trust and be on the table at the opening of the auction event. Each team will start with the exact same list of items. As this is in the Tremont Ballroom, the Vesalius Trust has worked with hotel management to come up with an approved list of materials and has agreed that no other materials will be used. To add to the fun, the Vesalius Trust will not be giving a list of those materials other than to say more than one color will be available. Upon completion of the tablecloth, all materials will remain at the auction site for proper disposal.


Let the Drawing Begin!


The Action at the Auction: The auction evening will take place in the Marble Room at the Tremont Hotel on Thursday, July 21, 2011, from 5:30 p.m. - 7:30 p.m. Tablecloth drawing times will commence at the opening of the event and go throughout the silent auction time as well as during the tallying and distribution of the silent auction items. We predict that there will be approximately one hour of all out drawing time for your creation to come to life. During this drawing period some team members will be busy drawing. Other team members may wish to "wander the room" soliciting for more funding of their team's effort to win the "race for the best table cloth". Money will be gathered to help the tablecloth reach the top earnings. (This activity is similar to the previous races involving the school-based projects.) The time limit will be short so be sure to have your team ready to drum up some donations from across the auction attendees. Begging and pleading for cash, or bartering for beverages will not be discouraged.


Tablecloth Art Completed


The Auction Continues: Once the time limit has expired, the tablecloths will be on display for all to see. The team with the highest dollar amount upon the end of the "race" will get a one-of-a-kind prize! As the evening closes, the actual tablecloths will go up for live auction. Money can come from individuals or groups/businesses that combine their efforts to become the highest bidder and take home these one of a kind creations!


Thank you!


The Vesalius Trust once again thanks you for your willingness to participate in this auction event. We hope that your team wins, but above all we hope that you have fun and are able to help generate funds that assist the Vesalius Trust in supporting research and education in visual communications for the medical and life sciences. Expect great deals on digital equipment, software and more! The Vesalius Trust Auction "Artfest" will be held during his year's AMI Annual Meeting: We all look forward to seeing you on Thursday, July 21 as we remember this cherished auction memory and create new ones.

Free Evening/Dinner on Your Own



Announcements and Breakfast
Location: Tremont Hotel, Roman Strada Room
7:30 a.m. - 8:00 a.m.

Plenary 4
Visualizing Protein Interactions & Dynamics: Evolving a Visual Language for Molecular Animation
Jodie Jenkinson and Gael McGill, PhD
Location: Tremont Hotel, Corinthian Room
8:00 a.m. - 9:00 a.m.
Art : 0.10 CEUs


Description: Our insight into human health and disease is dependent on our ability to understand dynamic and increasingly complex cellular and molecular processes. Three-dimensional visualizations can be powerful tools of intuition as the need to integrate information from diverse fields becomes paramount. Although such advanced 3D visualizations are also expected to have an impact on the ability of students to assimilate complex spatial and temporal events, little quantitative evidence exists to support this idea. As the field of molecular animation evolves, driven by the integration and use of powerful 3D software suites, it becomes critical to understand not only the impact of such visuals on students but also to develop a visual language that maximizes pedagogical outcomes.

This presentation will explore our ongoing research examining the relative effectiveness of 3D visualization techniques for learning about molecular biology, specifically protein conformation and molecular motion in association with a cell-binding event. The findings of a preliminary study, involving undergraduate biology students (n = 131) will be discussed. Briefly summarized here, student participants were randomly assigned to one of 4 conditions, where they were shown a variant of an animation depicting the same binding event. Animations differed in terms of the level of visual complexity represented in each condition. Results suggest that there were significant differences between the conditions and that increasingly complex representations were more effective in helping students to understand aspects of cell binding events.


The goal of this presentation is to familiarize attendees with current research perspectives on the assessment of scientific and biomedical visualization and to discuss potential strategies for strengthening the relationship between research and practice. Participants in this concurrent session will benefit from demonstration of a number of relevant key examples drawn from research. For those interested participants, a handout containing supplemental readings will be circulated.


Jodie Jenkinson is an Assistant Professor of Biomedical Communications where she teaches Community-Centred Design Research, Information and Data Visualization, and Web-based Health & Science Design. Jodie has extensive experience in the development and evaluation of educational multimedia for both the professional and lay audience. Her research interests include information visualization and perception-based design theory, and the assessment of visual media for science and medicine.


Dr. Gaël McGill is Director of Molecular Visualization at the Center for Molecular and Cellular Dynamics at Harvard Medical School where he also teaches scientific visualization. He is the founder & CEO of Digizyme, Inc. a firm dedicated to the visualization and communication of science through advanced technology applications. Dr. McGill is the creator of the online portal molecularmovies.org and the Molecular Maya software toolkit. He is also a technical editor for Wiley/SYBEX Publishing where he has contributed to leading Maya and ZBrush textbooks. Dr. McGill is also currently the Digital Media Director for E.O. Wilson's 'Life on Earth' next-generation digital biology textbook.

Plenary 5
Building Brands that Build Community
Katherine Jones
Location: Tremont Hotel, Corinthian Room
9:00 a.m. - 10:00 a.m.
Business: 0.10 CEUs


Description: "Milkshake Media - we believe in community."
We believe that the accelerated pace of modern life has people looking for genuine community more than ever before. Brands can meet that need in new and profound ways. Milkshake is the premier brand strategy agency for brands that build community and launch movements. While Milkshake's clients include a wide variety of industries, they're united by a deep commitment to brand, community and experience. Katherine will share Milkshake's unique approach to branding, including the community model that lies at the heart of creating high-profile brands such as: LIVESTRONG for the Lance Armstrong Foundation, sports architecture firm POPULOUS (designers of the London 2012 Olympics, new Yankee and Mets stadia), and Generation TX, a statewide movement to create a college-going culture across Texas. Milkshake develops brands that spark and foster community - from public radio stations to museums, education initiatives, grocery stores, and medical institutions. Ms. Jones believes that her clients' brands have the potential to provide their customers an opportunity to be a part of something larger.

Katherine Jones is the Principal and Founder of Milkshake Media in Austin, TX. She graduated from the University of Michigan with a BFA in Fine Arts and a BGS in Zoology and earned an MA from The Johns Hopkins University School of Medicine in Medical and Biological Illustration. She worked in 3D computer visualization, animation and interactive entertainment, and film (title sequence of Fight Club) before establishing her internationally recognized brand strategy firm, Milkshake Media, in 1999. Ms. Jones's passion lies in uncovering the soul of a brand and getting to its core essence so that the brand can be clearly positioned and ultimately, creatively expressed.

Plenary 6
Visualizing Cells and Viruses at Molecular Resolution with 3D Electron Microscopy
Sriram Subramaniam & Donny Bliss
Location: Tremont Hotel, Corinthian Room
10:15 a.m. - 11:15 a.m.
Biomed: 0.1 CEUs


Description: Emerging methods in 3D biological electron microscopy provide powerful tools and great promise to bridge a critical gap in imaging in the biomedical size spectrum. This comprises a size range of considerable interest that includes cellular protein machines, giant protein and nucleic acid assemblies, small subcellular organelles and bacteria. These objects are generally too large and/or too heterogeneous to be investigated by high resolution X-ray and NMR methods; yet the level of detail afforded by conventional light and electron microscopy is often not adequate to describe their structures at resolutions high enough to be useful in understanding the chemical basis of biological function. The long-term mission of Dr. Subramaniam's research program is to obtain an integrated molecular understanding of cellular architecture by combining novel technologies for 3D biological imaging with advanced methods for image segmentation and computational analysis. This talk will review the presenters' recent progress in imaging and modeling dynamic biological systems, with particular emphasis on applications to signal transduction, HIV/AIDS and cancer.

Dr. Sriram Subramaniam is chief of the Biophysics Section in the Laboratory of Cell Biology at the Center for Cancer Research, National Cancer Institute. He received his Ph.D. in Physical Chemistry from Stanford University and completed postdoctoral training in the Departments of Chemistry and Biology at M.I.T. Dr. Subramaniam has received many honors including the Damon-Runyon Walter-Winchell Cancer Research Foundation Fellowship award, Fogarty Senior International Fellowship award, NIH Director's Award, the Searle Scholar Award, FLC MAR Excellence in Technology Transfer Award, election to membership in the American Academy of Microbiology, and has served on the Advisory Boards for the Center for Cancer Research, NCI, the NIH graduate partnerships program, and the Advanced Technology Program at SAIC-Frederick. He holds a visiting faculty appointment at the Johns Hopkins University School of Medicine. His current work is focused on the development of advanced technologies for imaging macromolecular assemblies using 3D electron microscopy, and their application to address fundamental problems in AIDS and cancer research.


Donald Bliss, MA, graduated with a degree in Medical and Biological Illustration from the Johns Hopkins University School of Medicine in 1992. He joined the Department of Radiology and worked there with a small team of doctors and scientists developing early computer multimedia for radiology residents. At Engineering Animation, Inc. he worked on medical animations and interactive media for the pharmaceutical industry. Joining the National Institutes of Health in 2000 he led a group of graphic designers and medical illustrators creating illustrations and animations to support research at the NIH. Currently he works at the National Library of Medicine participating in research with the National Cancer Institute to develop novel visualization techniques. Donny is an assistant professor teaching an introduction to 3D modeling and animation in the Department of Art as Applied to Medicine, JHU.

Friday afternoon at the Armstrong Building


Lunch, the Techniques Showcase and Friday afternoon workshops will be held at the state-of-the-art Armstrong Building at The Johns Hopkins University School of Medicine. Travel between the Tremont Hotel and the Armstrong Building will be provided to all meeting participants by private bus. A schedule for the shuttle bus service will be posted in July.

Committee or Open Lunch
Location: Johns Hopkins University School of Medicine, Armstrong Building
12:15 p.m. - 1:15 p.m.
Workshops
Location: Johns Hopkins University School of Medicine, Armstrong Building
1:00 p.m. - 4:45 p.m.
Techniques Showcase
Location: Johns Hopkins University School of Medicine, Armstrong Building
1:30 p.m. - 4:15 p.m.
Centennial Exhibit "A Century of Teaching Excellence in Medical Illustration"
Location: Johns Hopkins University School of Medicine, Turner Concourse
12:30 p.m. - 4:45 p.m.
An exhibit of over 250 works of medical illustration and animation is on display this summer to commemorate the 100th anniversary of the beginning of the Department of Art as Applied to Medicine at Johns Hopkins. This exhibit is in the Turner Building, Concourse level, accessible from the Rutland Avenue entrance. It is 3 blocks from the Armstrong Building. There is a guard station at the entrance to Turner, located at 720 Rutland Avenue, 21287 (see map, back cover). Your time on the Hopkins medical campus provides an opportunity to see hundreds of the graduates' work collected for the first time - from the exquisite pen and ink embryos of James Didusch for the Carnegie Institute of Embryology, to neurological masterworks of Dorcas Padget for Dr. Walter Dandy, and cardiac surgery innovations depicted in carbon-dust by Leon Schlossberg, to astonishing animations created by recent graduates depicting the dynamics of cellular and molecular interactions. The exhibit demonstrates the pioneering and enduring roles of medical illustrators trained at Johns Hopkins. Original Brödel illustrations are also on display, including work never seen outside our department.
Alumni or Free Evening/Dinner on Your Own



Board of Governors Meeting
Location: Veterans Room
7:30 a.m. - 8:15 a.m.
Announcements and Breakfast
Location: Tremont Hotel, Roman Strada Room
8:00 a.m. - 8:30 a.m.
Plenary 7
Life-Cycle of a Pharmaceutical: Commercialization & Marketing
Eleanor O'Rangers, PharmD, John Vieira, and Jane Hurd
Location: Tremont Hotel, Corinthian Room
8:30 a.m. - 9:30 a.m.
Business: 0.10 CEUs


Description: The process of bringing a biopharmaceutical to market and maintaining a market presence is structured, regulated, and complex. From the day that the new compound is identified for investigation to the day that the patent expires, there are a myriad of procedures through which a biopharmaceutical company and its communication partners must navigate. In this session, the following topics will be discussed:

  • Discovery and research development
  • Filing of patent documents, what they tell you and how to find them
  • Steps in the pharmaceutical product approval process, including Phase III clinical trials
  • NDA, FDA approval process
  • Phase IV and REMS requirements
  • Parallel marketing and advertising of new drugs, including timelines of activities
  • Medical/Legal/Regulatory process and requirements
  • Where "medcom" fits in
  • Opportunities for biomedical communicators at the various stages of the life-cycle
  • Why scientific visualization is needed
Examples of medical visualization, such as detail aids, sales training, trade show exhibits, KOL presentations and patient education, will be presented. For visual bioscience communicators to work with this industry, knowledge of the process is invaluable. Understanding the various strategies and tactics of each stage of biopharmaceutical development will enable the biovisual communicator to provide the most valuable collaboration. Whether working directly with the biopharmaceutical company or through one of their vendors, knowledge of this industry catalyzes the experience for all parties.


Eleanor O'Rangers brings nearly 10 years of experience in the pharmaceutical industry to bear on her current work as a brand strategist in medical communications organizations. Recent projects include both strategic and tactical projects in numerous disease categories with an emphasis on cardiovascular and metabolic disorders. Prior to working in medical communications, Eleanor served as Director of Medical Affairs for the Crestor® US Brand Team at AstraZeneca LP, where she managed numerous thought leader relationships, provided guidance to publications, lifecycle planning and drug discovery initiatives, developed content for advisory board and speakers bureau meetings, wrote and delivered training to field medical scientists and sales representatives, and led competitive intelligence efforts for the dyslipidemia therapeutic area. Prior to her work at AstraZeneca, Eleanor was a field medical liaison and liaison manager at Bristol-Myers Squibb and Parke-Davis.


John Vieira has a broad perspective on the changing environment in pharmaceutical marketing with over 15 years of experience in the pharmaceutical industry, including sales and marketing in global and local markets as well as healthcare agency roles. His most recent role is that of Senior Director, Marketing Operations and Strategic Services at Daiichi Sankyo, Inc. John's work has included leading sales and marketing teams in the US and Canada as well as global operations. He has also worked on several significant product launches across several therapeutic areas with different manufacturers and with healthcare agencies. John's educational background includes degrees in biology, psychology as well as an MBA.


Jane Hurd is the founder of Hurd Studios, a visual science agency specializing in animation for the pharmaceutical industry. Jane has directed the production of hundreds of media-driven scientific visualizations for marketing teams of the world's top biopharmaceutical companies. Prior to Hurd Studios, Jane was Executive Art Director for Time Life Medical, Design Director for Medical News Network, sole proprietor of Hurd Illustration Studio, and Medical Illustrator at Georgetown University Medical Center. Jane's work has received over 100 awards and her work has been exhibited worldwide in places such as the Smithsonian Institution, the American Museum of Natural History, the National Library of Medicine and the National Science Foundation. Jane received her Bachelor of Science in Medical Art from the University of Illinois.


Plenary 8
Our Surgical Heritage: The Life of William Stewart Halsted, Illustrated
John L. Cameron, MD
Location: Tremont Hotel, Corinthian Room
9:30 a.m. - 10:30 a.m.
Biomed: 0.10 CEUs
Description: William Stewart Halsted (1852 - 1922) is generally agreed to be the most important, influential, and innovative surgeon that this country has produced. He was born and raised in privileged circumstances in New York City, attended college at Yale and medical school at the College of Physicians and Surgeons in New York. After two years in Europe observing European surgeons, he returned to New York and began his career.


Working with cocaine led to one of his most important contributions: the introduction of local and regional anesthesia. It also led to addiction. As part of his rehabilitation, he came to Baltimore with his best friend, William. H. Welch, to work at the Johns Hopkins Hospital. For the next 30 years, working with Hopkins colleagues including Max Brödel (1870 - 1941), he introduced many of the practices and techniques that ushered in the modern era of surgery. These included operations for inguinal hernia, breast cancer, thyroid disease, gallbladder disease as well as intestinal anastomoses - much of this work was illustrated by Brödel. In addition, William Halsted changed the philosophy of surgery and introduced the surgical residency training system to the United States.


This fascinating talk on the life of W. S. Halsted is well illustrated with historic photos and artwork by Max Brödel.


Dr. John L. Cameron is the Alfred Blalock Distinguished Service Professor of Surgery at The Johns Hopkins University School of Medicine. For 19 years he served as the Chief of Surgery at The Johns Hopkins Hospital. His major interest for many years has been diseases of the pancreas and biliary tree, and in recent years he has been specifically interested in the surgical management of cancer of the pancreas and biliary tree. Pancreaticoduodenectomy, or the Whipple procedure, is the only curative therapy for pancreatic cancer and for many bile duct cancers. Dr. Cameron has had extensive experience with this surgical procedure, and has performed more of these operations than any other surgeon in the world. He has had an active interest in surgical history and has written and spoken on the most prominent surgeon this country has produced, William Stewart Halsted.

Plenary 9
The Image of the Site: Aesthetics, Trust, and Visual Decisions About Web Pages and Other Visual Displays
Patrick Lynch
Location: Tremont Hotel, Corinthian Room
10:45 a.m. - 11:45 a.m.
Art: 0.10 CEUs
Description: Eyetracking studies seem to suggest that users do not look at large expressive graphics on web pages, as seen in the relatively few gaze fixations such graphics attract from users in task-driven eyetracking studies. However, many studies show that users react in very fast important ways to the overall design of web pages and other visual displays, and that such reactions have a profound effect on user's judgments of the usability, aesthetic merit, and trustworthiness of what they see. Recent design writing and interface research illustrate how visual design and user research can work together to create better user experiences on the web: experiences that balance the practicalities of navigation with aesthetic interfaces that delight the eye and brain.


Patrick J. Lynch is the Director of Design and User Experience in the Office of Public Affairs and Communications at Yale University. In his 40 years with Yale University he has been a medical illustrator, biomedical and scientific photographer, audiovisual producer, and for the past 30 years a director of media and communications service units, and a designer of interactive multimedia teaching, training, and informational software and web sites. Lynch has won over 30 national and international awards for his medical illustration, publications, and software design, including the 2005 Pirelli INTERNETional Awards for Best Overall multimedia teaching site, and best site from higher education, the 1992 Best-in-Show Award from the Health Sciences Communications Association and a Gold Medal, Silver Medal, and Award of Excellence in the international INVISION Multimedia Awards.

Box Lunch
The Future of the AMI: an Outside View
Moderator: Linda Wilson-Pauwels, AOCA, BScAAM, MEd, EdD


Panelists: Susan Waldman, Brendan Ward, Anne Agur, PhD

Location: Tremont Hotel, Corinthian Room
12:00noon - 1:30pm
Business: 0.15 CEUs


Description: This panel presentation focuses on issues related to our Strategic Plan and how we can enhance the overall perception and visibility of the AMI and its members. Three guest speakers will discuss their views of the AMI as they relate to: opportunities to reposition the AMI with a clearly defined brand identity, opportunities for the AMI to reach out and communicate our growing expertise to our client base, and opportunities for the AMI to build strategic alliances with related healthcare associations.



Dr. Linda Wilson-Pauwels is a Professor and former Director of Biomedical Communications, Department of Biology, University of Toronto Mississauga. Linda is the 2008 recipient of the AMI's Brödel Award for Excellence in Education. She is the first co-author of Cranial Nerves, PMPH.

Ms. Susan Waldman is a partner, co-founder and Director of Strategic Services for ZilYen. Former head of national advertising and senior marketing planner for Walt Disney World and Director of Advertising for Northwest Airlines, Susan has spent the past five years developing and honing the optimal process of brand development for ZilYen and its clients.


Mr. Brendan Ward is senior vice president creative director of LLNS, one of the nation©ös leading healthcare communications companies, based in New York City. Since graduating from The Academy of Art University in 1988, Brendan has been working in both consumer and healthcare advertising ever since. He is responsible for creating award-winning consumer and professional ad campaigns for some of the biggest blockbusters in the pharmaceutical industry.


Dr. Anne Agur is the incoming President (July 2011) of the American Association of Clinical Anatomists (AACA) and Professor in the Division of Anatomy, Department of Surgery at the University of Toronto. She is the co-author of Grant's Atlas of Anatomy, Essential Clinical Anatomy, and Clinically Oriented

Certification Exam
Location: Tremont Hotel, Chapter Room
1:00 p.m. - 6:00 p.m.
Concurrent 6
Developments in Bariatric Surgery
Dr. Thomas H. Magnuson
Location: Tremont Hotel, Corinthian Room
1:30 p.m. - 2:30 p.m.
Biomed: 0.10 CEUs


Description: Over the last 20 years, bariatric surgery has emerged as an important therapeutic option in the management of morbid obesity and related diseases such as diabetes. This recent rise in bariatric surgery has paralleled the dramatic increase in obesity throughout the United States and has made weight loss surgery the most commonly performed advanced laparoscopic procedure. This talk will focus on advances in laparoscopic and stapling techniques that have led to the development of currently performed bariatric procedures: gastric bypass, adjustable gastric band, sleeve gastrectomy, and biliopancreatic diversion/duodenal switch. The indications for surgery and the pros and cons of each procedure will be discussed. In addition, expected outcomes will be reviewed including weight loss, reversal of obesity-related medical disease, and potential post-operative complications. Of particular interest to the medical illustrator will be discussion of changes in internal anatomy from the normal to obese state, details of various laparoscopic techniques and the devices and instruments employed, and pitfalls in performing and depicting laparoscopic surgery. The history of bariatric surgery will also be discussed including failed procedures performed in the past and emerging minimally invasive interventions for weight loss in the future.


Dr. Thomas H. Magnuson is an associate professor of surgery at The Johns Hopkins University School of Medicine and Chief of General Surgery at the Johns Hopkins Bayview Medical Center. Dr. Magnuson received his undergraduate degree at Stanford University and his medical degree at the Vanderbilt University Medical Center. He received his general surgical training at The Johns Hopkins Hospital and completed one year of specialty training in gastrointestinal surgery. In addition he completed a two-year research fellowship investigating issues relating to gallstone pathogenesis and biliary tract disease. Dr. Magnuson currently specializes in gastrointestinal surgery including stomach, gall bladder, pancreas, and bowel. He also has a special interest in obesity surgery and is currently Director of the Johns Hopkins Obesity Surgery Service. Dr. Magnuson's current research interests involve basic scientific and clinical investigation into issues related to pancreaticobiliary disorders and obesity.

Concurrent 7
Anatomical Transparencies: Artistry and Innovation
Shelley Wall, AOCAD, MScBMC, PhD
Location: Tremont Hotel
1:30 p.m. - 2:30 p.m.
Art: 0.10 CEUs


Description: This talk presents a glimpse into an exciting period in early modern medical art - a period that parallels our own in its technological innovations and its alliance with biomedical science and industry.

Before the advent of digital visualization, the "anatomical transparency" - layered images of anatomical structures, printed on a transparent medium - flourished in the mid-twentieth century as an interactive means to represent complex anatomical relationships to medical professionals and lay audiences. Like contemporary digital imaging technologies, these sophisticated illustrations enhance and enrich the perception of anatomical structures by adding dimensions of time and space, and allow the viewer to interact with the illustrations in performing virtual dissections and reconstructions of form. They appeared in a range of formats, including monographs, home medical encyclopedias, school textbooks, and pharmaceutical promotional pamphlets.


Many of the illustrators producing anatomical transparencies in their heyday (1940s-1960s) were members of the AMI. Gladys McHugh, a pioneer of the form, was also a student of Max Brödel. These artists often worked in collaboration with pharmaceutical companies and medical-device manufacturers, such as Pfizer, Abbott Laboratories, Parke Davis, and Bausch + Lomb.


Anatomical transparencies emerged at a time when advances in printing technology coincided with a revolution in pharmaceutical research, branding, and advertising. For this reason, they offer a fascinating historical example of medical illustration evolving in tandem with scientific and technological innovation. They are also beautiful and inspiring examples of artistry and design. This presentation will discuss the scientific, cultural and economic position of anatomical transparencies in the postwar years, and show examples of the form.


Dr. Shelley Wall is a practicing medical illustrator and a full-time faculty member in the Biomedical Communications program, University of Toronto. As an illustrator she specializes in web-based patient education, and has worked at The Hospital for Sick Children as a multimedia developer and a consultant on writing and health literacy. She teaches courses in pathological and bioscientific illustration, research methods in biomedical communication, and writing for healthcare. Medical illustration of the mid-twentieth century is one of her particular research passions. Shelley is also co-editor, for the Association of Medical Illustrators, of the Journal of Biocommunication.

Concurrent 8
Intellectual Property in a Digital Age: Multiple Perspectives
Panel discussion; Thomas Graves - Moderator
Panelists: Christine Armstrong, Sharon Dotson, and Mike Linkinholker, MA, CMI
Location: Tremont Hotel, Corinthian Room
1:30 p.m. - 2:30 p.m.
Business: 0.10 CEUs


Description: A discussion on the new complexities of digital ownership and the sharing of assets in a multi-vendor digital age. Hear a variety of perspectives: a pharma e-marketing manager, digital agency creative and business development leader, and a medical visualization and interactive studio principal. What is Intellectual Property? Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce. IP pertaining to Copyright, includes literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. Our discussion will focus on how we meet our company and client needs while protecting the intellectual property we bring to the table. As medical illustrators we are part of developing these business relationships to safeguard our future. When faced with the challenges of the ever increasing pace of evolution of digital media we need to look at protecting our IP as a business opportunity.

Thom Graves is Associate Creative Director for IOMEDIA's Healthcare Division. In this role, Thom oversees all aspects of production for the studio and leads a talented team of medical illustrators and animators. Working closely with clients and his internal team, Thom offers the unique ability to oversee the process of bringing the scientific and creative aspects together while ensuring complete accuracy and delivering focused results.


Christine Armstrong leads IOMEDIA's Healthcare Division, as Managing Director, through all stages of strategic thinking, high-science visualization and interactive production. She possesses the ability to understand the complexity and intricacies of the science, as well as the multilayered process of creating complex visual communication tools. Christine's main objective is to ensure that our work speaks to the appropriate audience, retains the integrity of a brand or discipline, and enhances the educational value of the experience.


Sharon Dotson is BioOncology eMarketing Group Manager at Genentech, Inc. Sharon leads a team of six innovative eMarketers who support Genentech's BioOncology product, business unit and pipeline interactive marketing needs. Partnering closely with brand marketing, Sharon's team helps identify, develop and optimize digital strategy and programs. The team focuses on effective and efficient solutions for healthcare professionals and patients, with the common goal to measurably improve patient outcomes.


Michael Linkinhoker is a co-founder and principal of Link Studio, LLC, a medical illustration, animation, and interactive design studio located in Baltimore, Maryland. His studio focuses on clear visual communication for healthcare, higher education, and museums. Michael is a graduate of the Johns Hopkins School of Medicine, Department of Art as Applied to Medicine and a board certified medical illustrator. He is an adjunct assistant professor at the Department of Art as Applied to Medicine at the Johns Hopkins School of Medicine where he teaches graduate level courses focused on digital technology and medical animation/illustration.

Concurrent 9
The Evolution of Interventional Neuroangiography
Philippe Gailloud, MD and Lydia Gregg, MA, CMI
Location: Tremont Hotel
2:30 p.m. - 3:30 p.m.
Biomed: 0.1 CEUs

Description: From the first cerebral angiogram performed by Egas Moniz in 1927 to the high-resolution 3D acquisitions obtained nowadays, interventional neuroradiology (INR) has evolved into an important new field that provides minimally invasive treatment options for a wide range of conditions involving the brain, head and neck, and spine. The advent of interventional and advanced fluoroscopic techniques has resulted in a management shift towards new procedures that offer shortened hospital stays, reduced recovery times, and decreased procedural risks when compared to open surgery in certain cases. This presentation will focus on the evolution of neuroangiographic techniques, reviewing newly introduced diagnostic modalities such as 3D-DSA and C-arm CT, and a range of new endovascular devices that are applied when treating neurovascular conditions. This presentation will also address the illustration and animation of neurointerventional procedures as well the utilization of large datasets acquired during these procedures.
Dr. Philippe Gailloud received his medical degree from the University of Geneva, Switzerland, and completed his residency in diagnostic and interventional radiology at Geneva University Hospital. He completed a research fellowship in morphology at the University of Geneva and clinical fellowships in both diagnostic and interventional neuroradiology at Johns Hopkins University. He joined of the Division of Interventional Neuroradiology at Johns Hopkins in 2000. He is now director of the Division of Interventional Neuroradiology at the Johns Hopkins University School of Medicine and co-director of the Johns Hopkins Center for Pediatric Neurovascular Diseases. Besides the diagnosis and treatment of cerebrovascular diseases in adult patients, Dr. Gailloud also specializes in the management of neurovascular disorders in children, and in vascular conditions involving the spine and spinal cord. Dr. Gailloud has extensively written and presented on a wide range of topics related to diagnostic and interventional neuroradiology. The development of interventional techniques, the percutaneous treatment of brain, spinal cord and spine lesions, and the anatomy and embryology of the cerebral and spinal vasculature are among his main topics of interest.


Lydia Gregg received her Master of Arts in Medical and Biological Illustration from the Department of Art as Applied to Medicine at the Johns Hopkins University School of Medicine. Lydia specializes in depicting the neurovascular & spine conditions treated in the Division of Interventional Neuroradiology with a special interest in the anatomy and embryology of the blood vessels of the brain and spinal cord. In addition, she develops targeted patient education material such as brochures and interactive media. Lydia is also co-founder of ProAtlantlal studio, a medical illustration and animation business, along with her husband and colleague, Fabian de Kok-Mercado.

Concurrent 10
Faith, Hope, and Desperation: Photographs of the Brave Patients of Dr. Harvey Cushing
Terry Dagradi
Location:Tremont Hotel, Corinthian Room
2:30 p.m. - 3:30 p.m.
Art 0.10 CEUs
Description: Over fifteen years ago someone broke in to the sub-basement of the student dorms at the Yale University School of Medicine. As far as we know, nothing was stolen. But much was discovered. That someone turned out to be Christopher J. Wahl '96 M.D.; he was taking part in a ritual to visit "the brain room." He was so inspired by what he found there that he spent the next year writing his thesis on The Cushing Brain Tumor Registry. Harvey Cushing, M.D. (1869-1939), considered to be the father of modern neurological surgery and a pioneer of brain surgery, had compiled the collection as a teaching tool and database of clinical information.


The materials stored in "the brain room" consisted of 650 jars of whole brain and tumor wet specimens, along with thousands of 5"x7" glass plate and film negatives dating from the early 1900s through 1932. The photographs bear witness to Cushing's insistence on detailed documentation of each of his patients. Poignant, powerful, haunting, and amazing - these words have been used to describe the black and white images of Cushing's patients. They survive as visual records of patients undergoing early intracranial surgical procedures, in some cases documenting the progression of a disease from initial examination to autopsy. Yet many of the photographs transcend their mission as medical documentation, and allow viewers to reflect on them with empathy, compassion, and even a hint of their subjects' desperation.


Terry Dagradi received her BFA from Tyler School of Art of Temple University, majoring in studio arts and photography. Since 1988 she has worked as a photographer and designer at the Yale School of Medicine. She has taken hundreds of portraits, documented events and architecture, and covered editorial and medical assignments. Documenting brain surgery has been one of the highlights of her work. Ms. Dagradi co-founded the New Haven Photo Arts Collective in 1996, with a mission that people connected by a similar passion for photography can make great things happen together while supporting and encouraging the visions of individuals. She has served as Director & Curator of the Yale Medical Group Art Place Exhibitions since 2000, transforming a busy clinic building into a vibrant public gallery space. But it was a box of 5"x7" glass plate negatives of Dr. Harvey Cushing's brain surgery patients that Ms. Dagradi encountered over 15 years ago which started a journey leading to her position as Curator of The Cushing Center at Yale School of Medicine. She has printed the negatives to produce striking pre- and post-operative images of the patients. Her work was described and presented in the form of a multimedia slideshow, in the New York Times (Aug 23, 2010) and is featured in The Legacy of Harvey Cushing: Profiles of Patient Care (Thieme, 2007). Ten thousand of those same negatives are still patiently waiting to be digitized and discovered.

Plenary 10
Futures Forum: Mobile, Social, Global
Bang Wong - Moderator
Panelists: Patrick Lynch, Brooke Neugebauer, and Ron Schmelzer
Location: Tremont Hotel, Corinthian Room
3:45 p.m. - 5:00 p.m.
Business: 0.125 CEUs


Description: From the iPad to the Xoom every major tech manufacturer is churning out tablets to enhance our media consumption. Americans eked out 1 trillion text messages last year. Everybody it seems including President @BarackObama is tweeting. This Forum will explore opportunities for the medical illustrator afforded by social networks, mobile computing and the globalization of the creative space. What does all this mean for our lives, work and economy when mobile, social, and global reaches critical mass? Join us for the discussion and continue the conversation on Twitter ( #AMI2011FF).


Bang Wong is the Creative Director of the Broad Institute of MIT and Harvard and an Adjunct Assistant Professor in the Department of Art as Applied to Medicine at the Johns Hopkins University. His research focuses on the analytical challenges posed by the unprecedented scale, resolution, and variety of data in biomedical research. He established the Data Visualization Initiative at Broad to explore how informative visual encodings of data along with the researchers' knowledge of the subject under investigation is a potent combination for discovery. He also writes a monthly column for Nature Methods on applying art and design principles to science communication. Bang currently serve as a member of the program committee and an invited session chair for the IEEE Symposium on Biological Data Visualization, an elected board member of the Association of Medical Illustrators, a member of the advisory board for Science for the Public and a cochair for the International Visualizing Biological Data workshop series. He holds a masters degree in immunology and a masters degree in medical and biological illustration, both from The Johns Hopkins University School of Medicine.

Patrick J. Lynch is the Director of Design and User Experience in the Office of Public Affairs and Communications at Yale University. In his 40 years with Yale University, he has been a medical illustrator, biomedical and scientific photographer, audiovisual producer, and for the past 30 years a Director of media and communications service units, and a designer of interactive multimedia teaching, training, and informational software and web sites. Lynch has won over 30 national and international awards for his medical illustration, publications, and software design, including the 2005 Pirelli INTERNETional Awards for Best Overall multimedia teaching site, and best site from higher education, the 1992 Best-in-Show Award from the Health Sciences Communications Association and a Gold Medal, Silver Medal, and Award of Excellence in the international INVISION Multimedia Awards.


Brooke Neugebauer is an app graphic designer for mobile devices and web desktops apps, creating custom layouts and graphics for developers. Her background was in designing for print materials. She made the switch to designing for apps in the fall of 2010, after completing an iPhone and iPad project for the development company Element84, whom she met through the online networking group, B'more Creatives. This past spring she created her own company called Rockit Design Group, has started a helpful app design blog, and is currently gearing up with Shawnbits.com to teach app design via webinars to other graphic designers. Brooke graduated from University of Maryland, Baltimore County (UMBC) in 1999 and lives outside of Annapolis, Maryland with her husband and two young children. In 2005, Brooke, along with fellow women graphic designers recognized the need in Baltimore for a design group where they could learn from each other and feel safe asking design-related questions. They created a Yahoo Group called B'more Creatives and decided to only ask other women in or around the graphic design field to join. Today, B'more Creatives is hosted on the Groupsite.com website, is a very active group both online and with networking events, and has over 800 members.


Ron Schmelzer, Managing Partner at ZapThink, is a well-known expert in IT, XML, Web Services, and Service-Oriented Architecture (SOA). He is well regarded as a startup marketing and sales adviser, and is currently mentor and investor in the TechStars seed stage investment program, and has been involved since 2009. In addition, he has started a number of successful IT startup companies including VirtuMall, ChannelWave, and ZapThink.He also sat on the working group committees for standards bodies such as RosettaNet, UDDI, and ebXML. Ron was the lead author of XML And Web Services Unleashed (SAMS 2002) as well as coauthor of Service-Orient or Be Doomed (Wiley 2006) with Jason Bloomberg. Ron was named "Geek of the Week" in Internet Magazine and was listed in Boston Magazine's Internet Top 40. Ron received a BS degree in computer science and engineering from the Massachusetts Institute of Technology (MIT) and an MBA from The Johns Hopkins University.

Awards Banquet
Location: Tremont Hotel, Edinburgh and Mirror Rooms
6:00 p.m. - 9:00 p.m.
Awards Ceremony
Location: Tremont Hotel, Corinthian Room
7:30 p.m. - 9:00 p.m.
NOTICE TO CMIs: Instructions for Obtaining Continuing Education Credits (CEUs) for AMI Meeting Events:


In order to receive CEUs for the meeting's approved workshops and program sessions, for each workshop or talk you attend, Certified Medical Illustrators (CMIs) must fill out and submit either the online or PDF version of the CEU Verification form on the AMI web site within 30 days after the meeting is over. A separate form should be completed for each workshop and/or session you attend. CEUs are not awarded "automatically" and AMI HQ cannot update your point status until those forms are received. The CE Verification form can be found on the AMI web site under the Education section. Those of you who bring your laptops to the meeting may want to consider sending in your forms at the end of each meeting day.

The workshops and program sessions for both meetings have already been evaluated for CE credit, so you only need to submit the Verification Form, no Activity Form. If there are no CEUs listed for a particular event, that session has not been approved for credit.


Please Note: There is nothing automatic about this process. If you don't submit a Verification Form for the workshops or meeting sessions you attend, no CEUs will be recorded.

Carolyn Holmes, CMI
AMI CE Committee Chair